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2009/04/03

社訓 企業の本質と行動基準

社訓.jpg

 

 

 

 

 

 

 

 

 

 

 

とある企業の名刺の裏に書かれてある社訓です。

朝礼の時に唱和しています。

この企業は、社長が常にこれを原点に行動しろ、と口すっぱく社員に

言い聞かせています。

表現は少し抽象的ですが、ただ自分のための目先の利益だけを

追及せず、顧客のためにどうしたらよいか、を真剣に考え、

公明正大に、そしてその目的が果たせるまで諦めず、常に

行動しろ!との経営者の思いが入っています。

 

この企業、数年前まで結構大変な時期が続きましたが、こんな不況に

関わらず、しっかり利益を出せる体質になりました。社長が代わり、

この社訓ができたと同時にです。

 

ジェームズ・C・コリンズ/ジェリーポラス の経営書「ビジョナリーカンパニー」

一時期飛ぶように売れましたが、まさに、企業としての姿勢を具体的に示す(=ビジョン)

重要性を説いています。

大昔、VCにいたとき、私も相当数の会社を見てきましたが、卒業してひとつだけ悟ったのは

(その当時ビジョナリカンパニーの本はありませんが)ビジネスプランに書かれてある、

経営者のビジョン、理念が、具体的に(へたでもいいから)自分の言葉で書かれいるのは

非常に重要だと思ったことです。

そのような印象に残った企業は、今も生き残っています。

 

 

 

 

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